We are optie A, your BrandRetail Experience agency!
In 2012 we started optie A, an agency that focuses on BrandRetail experience. Together we have over 40 years of experience in retail. We worked for several international brands as Nike, WE and Scotch & Soda.

Over the last 5 years we did multiple projects for international brands and stores like Patagonia, Garcia Jeans, Essenza, Siebel, De Bijenkorf and Hudson’s Bay. Our specialties are storytelling and shopping experience. Optie A offers a full 360º service in concept, design, production, installation and visual merchandising.

Optie A, there's no plan B!
Scroll down to see our projects

Home interior

Project:
Renovation old farm

Location/Date:
Gouda, Spring 2017

Optie A:
Design, Production, Renovation, Styling

Publication:
Binnenkijker VT wonen Magazine

La Deinte

Project:
Store interior

Location/Date:
Gouda, Summer 2017

Optie A:
Concept, Design, Production, Installation, Styling

Partner:
Studio Jet

Patagonia

Project:
Retail stores

Location:
Europe

Optie A:
Concept, Design, Production, Installation,
Visual Merchandising

Partner:
Studio Jet

Garcia Jeans

Project:
Showroom concept

Location/Date:
Barcelona, Summer 2015

Optie A:
Concept, Design, Production, Installation

Partner:
Studio Jet

Patagonia

Project:
European Headquarters expansion

Location/Date:
Amsterdam, Spring 2017

Optie A:
Concept, Design, Production, Installation,
Styling

Partner:
Studio Jet

Patagonia

Project:
Relocation European Headquarters

Location/Date:
Amsterdam, Winter 2014/2015

Optie A:
Concept, Design, Production, Installation,
Visual Merchandising

Partner:
Studio Jet

Garcia Jeans

Project:
Headquarters expansion

Location/Date:
Alblasserdam, 2016

Optie A:
Concept, Design, Production, Installation,
Styling

Partner:
Studio Jet

Garcia Jeans

Project:
Booth Panorama

Location/Date:
Berlin, Winter 2016/2017

Optie A:
Concept, Design, Production, Installation

Partner:
Studio Jet

Patagonia

Project:
Revamp Booth

Location/Date:
ISPO: Munchen, Winter 2014

Optie A:
Design, Production, Visual Merchandising

Partner:
Studio Jet

Garcia Jeans


Project:
Booth - Panorama, CIFF

Location/Date:
Berlin & Copenhagen, Summer 2015

Optie A:
Concept, Design, Production, Installation,
Visual Merchandising

Partner
Studio Jet

Garcia Jeans

Project:
Sales Event

Location/Date:
Rotterdam, Winter 2014/2015

Optie A:
Design, Production, Installation, Visual Merchandising

Partner:
Studio Jet

Bijenkorf

Project:
She Story window campaign

Location/Date:
7 stores in Holland, 70 windows, Winter 2016/2017

Optie A:
Production, Installation

Partner:
Studio Jet

Bijenkorf

Project:
Concept proposal Visual Merchandising Tools

Location/Date:
Winter 2014/2015

Optie A:
Concept

Various

Project:
Visual Merchandising

Location/Date:
Europe

Optie A:
Visual Merchandising

Essenza

Project:
Refit concept store

Location/Date:
Utrecht, Fall 2013

Optie A:
Concept, Installation, Visual Merchandising

City of Gouda

Project:
GOUDA KAASSTAD

Location/Date:
Gouda, Spring 2014

Optie A:
Concept, Projectmanagement

Partner:
Marien Brand