We are optie A, your BrandRetail Experience agency!
Optie A is a BrandRetail Experience agency that focuses on interior design for retail and office projects. In our team of 4 we’re working on various creative projects in which (brand-) experience and storytelling are in the lead. We provide a full 360º service in concept, design, production, installation and visual merchandising.

Despite we’re a small team we’re working for big international brands as Patagonia, Garcia, De Bijenkorf, Hudson Bay and Lenovo. We are an expert in working together and have gathered a great team of freelancers and suppliers around us. We love our job and are working from a personal approach, feeling involved with all our clients.

Optie A, there's no plan B!
Scroll down to see our projects

Home interior

Project:
Renovation old farm

Location/Date:
Gouda, Spring 2017

Optie A:
Design, Production, Renovation, Styling

Publication:
Binnenkijker VT wonen Magazine

La Deinte

Project:
Store interior

Location/Date:
Gouda, Summer 2017

Optie A:
Concept, Design, Production, Installation, Styling

Partner:
Studio Jet

Patagonia

Project:
Retail stores

Location:
Europe

Optie A:
Concept, Design, Production, Installation,
Visual Merchandising

Partner:
Studio Jet

Garcia Jeans

Project:
Showroom concept

Location/Date:
Barcelona, Summer 2015

Optie A:
Concept, Design, Production, Installation

Partner:
Studio Jet

Patagonia

Project:
European Headquarters expansion

Location/Date:
Amsterdam, Spring 2017

Optie A:
Concept, Design, Production, Installation,
Styling

Partner:
Studio Jet

Patagonia

Project:
Relocation European Headquarters

Location/Date:
Amsterdam, Winter 2014/2015

Optie A:
Concept, Design, Production, Installation,
Visual Merchandising

Partner:
Studio Jet

Garcia Jeans

Project:
Headquarters expansion

Location/Date:
Alblasserdam, 2016

Optie A:
Concept, Design, Production, Installation,
Styling

Partner:
Studio Jet

Garcia Jeans

Project:
Booth Panorama

Location/Date:
Berlin, Winter 2016/2017

Optie A:
Concept, Design, Production, Installation

Partner:
Studio Jet

Patagonia

Project:
Revamp Booth

Location/Date:
ISPO: Munchen, Winter 2014

Optie A:
Design, Production, Visual Merchandising

Partner:
Studio Jet

Garcia Jeans


Project:
Booth - Panorama, CIFF

Location/Date:
Berlin & Copenhagen, Summer 2015

Optie A:
Concept, Design, Production, Installation,
Visual Merchandising

Partner
Studio Jet

Garcia Jeans

Project:
Sales Event

Location/Date:
Rotterdam, Winter 2014/2015

Optie A:
Design, Production, Installation, Visual Merchandising

Partner:
Studio Jet

Bijenkorf

Project:
She Story window campaign

Location/Date:
7 stores in Holland, 70 windows, Winter 2016/2017

Optie A:
Production, Installation

Partner:
Studio Jet

Bijenkorf

Project:
Concept proposal Visual Merchandising Tools

Location/Date:
Winter 2014/2015

Optie A:
Concept

Various

Project:
Visual Merchandising

Location/Date:
Europe

Optie A:
Visual Merchandising

Essenza

Project:
Refit concept store

Location/Date:
Utrecht, Fall 2013

Optie A:
Concept, Installation, Visual Merchandising

City of Gouda

Project:
GOUDA KAASSTAD

Location/Date:
Gouda, Spring 2014

Optie A:
Concept, Projectmanagement

Partner:
Marien Brand